Branding

A strong brand is a brand that lives everywhere

Branding gives your company an identity, makes it memorable and brings your employees pride. It can be a strong deciding factor for consumers as it gives your business more than a name. 

Wouldn't be great for your company to effortlessly stand out among your competition? How do you choose between two identical products? You will go with the brand you already know and like. 

Answers to your questions

How branding works?

  • Identity: Your name should be on your consumer's mind

  • Meaning: What are your brand standing for? Has to be strong, unique and favorable in consumer's eyes

  • Image reflected: Is it reflecting quality, credibility, action?

  • Loyalty: Is the customer preferring your brand over competition

Why branding is important?

  • Trust, credibility and favorable image

  • People may prefer to choose a brand name over a generic one

  • The business will likely be able to lead the market with pricing. People will pay more money for the brand name

  • Profitability as profit comes with a well-known, established and respected brand

What is the link between branding and marketing?

  • Clearly deliver a message

  • Confirm the brand's credibility for marketing campaigns

  • Emotionally connect target audience with a product/service

  • Motivate the buyer to make a purchase

  • Create user loyalty

  • Improve engagement

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