Multi-page websites are the most useful to businesses with a physical location
Informational websites are those sites that are created to provide a customized and branded resource. It acts as a sales tool to attract new clients and potential active customers, members and investors.
The main features for a great informational website are: easy and efficient navigation, fast loading, good content architecture, and an appealing color scheme.
Answers to your questions
What makes a good multi-page website?
Is informational website good for SEO?
Yes! Informational website will have more content and internal links.
Ability to target complete keywords set and get authority
Target specific personas based on consumer segmentation
Ability to track the engagement and improve your UX accordingly
Can I make money with an informational website?
Of course, there are many ways for you to do that:
Selling your products and/or services online
Use your website to attract customers to your physical store
Selling Ad space by using a pay-click model
Send someone to your partner's website or sell his/her product yourself in exchange for a commission (Affiliate marketing)
Sell your content through a newsletter
Have donations from your readers
Does your company need an informational website?
Let's check some information first:
- Your business has a physical location
- You are not selling a digital product.
- The customers of your business aren’t looking to buy online.
- Information about your business is important to making buying decisions.
- You have a lot to show off for potential customers and investors.
If you’ve checked at least three of those boxes, your business would definitely benefit from having a multi-page website.
One page website VS multiple page website
If you don’t have a lot of content and need a simple solution for your business or don’t want to consider online marketing a priority you can go with a single page theme.