• Impact Web Design

1/6 What Is SEO Keyword Research?

Updated: Aug 26, 2021

I regularly hear entrepreneurs who have unanswered questions regarding keyword research for their website or blog. If this describes you, please know that it is entirely normal. Working on keywords is crucial to your approach for natural referencing.

It's not a secret. It has an influence on all other SEO actions you will take, from content selection to promotion. While keyword research may seem basic to those who are already well-versed in SEO, I still see too many similar questions popping up.

Among the questions I get asked on a daily basis:

  • "How many keywords should I target?"

  • ''Can I use the same keyword for several articles?''

  • ''How can I tell if a keyword is relevant to my website?''

  • ''How many times should my keyword appear in my article?''

  • ''I get the sense that all SEO keyword tools provide me with the same suggestions..."

Etc... If you've been asking yourself these questions, you've come to the perfect spot! There are so many issues that need to be answered before you can move on with your natural referencing approach with confidence.

I'm not saying keyword research is simple. On the contrary, when I first began out, I was completely confused in this keyword jungle! As a good SEO novice, I just created articles on a variety of keywords. Then I passively waited to see what bit Google's hook...


A true fisherman at heart. Except… Fishing is rarely successful without bait. You will understand the meaning of the term “bait” as you venture further into this guide. I assure you that by putting in place simple little tips, you will stop getting stuck on this keyword research.

If you want to move in the correct way, you must take this extremely seriously. The goal of this article is to answer all of your SEO keyword strategy issues and teach you exactly how to accomplish it in 2021. Impact Web Design has tested all of the strategies you'll find in this book. They are effective.

What exactly is SEO keyword research?

In a nutshell, SEO keyword research is the process of finding expressions (also known as "keywords") that Internet users use in search engines such as Google in order to optimise and position its content around these terms. Every piece of content you generate for your website or blog should be optimised for a certain keyword.

The chosen keyword should be strategically placed throughout your article. Keywords are very important in SEO.

As I previously stated, they are at the heart of all the actions you will put in place for natural referencing. These keywords operate as a type of compass for your SEO performance, indicating where you should go and whether or not you are making progress on these various queries.

This keyword research also helps you better understand your audience by providing you with a deeper comprehension of the terms they use to find you. Today, 43% of Impact Web Design's visits came directly from Google! Backlinks, content optimisation, internal linking, technical SEO... are all apparent elements that influence the growth of a site's organic traffic, but the number one factor that leads to a site's success in terms of natural referencing remains a strong keyword research.

For example, we will apply the technique outlined in this guide to identify a keyword with low competition for which we will position ourselves.


For those who are unfamiliar with the zero position (also known as the “Featured Snippet”), it is the search result that appears before the first natural result (position 1). It's quite awesome! It is shown as a rectangular block that shows a quick and immediate response to an Internet user's Google enquiry.

When conducting a voice search, this is generally the result that is heard. Good… There is no known secret formula to attain this famous zero position yet, but there are some little techniques to influence Google's choice, particularly in the manner you structure your content and put your keyword.


I will explain the meaning of the terms “hot” and “cold” in the following section. More precisely, it's time to compile a preliminary list of SEO keywords important to your company! That leads us to the second section of this tutorial.