6/6 I've Chosen My SEO Keywords! What's Next?
Updated: Sep 6
After you've selected the SEO keywords that are most relevant to your site or blog and checked out the least interesting, your preliminary keyword research list will be much reduced. We can reduce a list of 100 keywords to 30 or 20 that are ultimately saved. You now have two options:
1. Examine The Search Intent For The Chosen Terms
Consider the following questions:
What issues do they have?
Where do they stand in their business thinking?
As a result, you may arrange your content so that it either informs or sells to your audience. Examining the websites and content provided by the search engine for a specific search might help you understand search intent more concretely.
Understanding the articles already appearing in Google's initial results, their contents, formats, and angles will allow you to decide how your own articles should be written and the ideal form to use. In other words, research your competitors on Google.
They are just the websites that appear in the initial results for a particular query.
2. Create A Semantic Field
The final step is to create a semantic field around each term. This semantic field will include secondary and synonymous keywords. The keyword is insufficient on its own.
It is insufficient to optimise content just for the desired keyword; this is a major mistake.
I'd like to remind you that Internet users can find one of your articles that covers a certain keyword while typing in a different query that does not include the targeted keyword.
Google Hummingbird Update requires Google to consider more than simply keywords.
Instead, Google now tries to identify the content of your website by analysing the entire semantic field that surrounds your keyword.
We call it editorial referencing. In the past, it was only a question of optimising content around a keyword, hoping that we would rank for it. This is no longer possible.
In SEO jargon, you must consider what is known as the renowned LSI (Latent Semantic Indexing) keywords. These LSI keywords are just variants of your primary keyword.
They are made up of keywords that are both synonymous and secondary.
For example, for the term “professional retraining”, here is what Internet users are also looking for:
Changing professional life
Successful professional retraining
Retraining at 40
Retraining at 50
Professional retraining in entrepreneurship
Retraining as a Freelance
Professional retraining in Digital Marketing
This study on the semantic field can help you to position yourself advantageously.
You can also appear on the first page of Google for two different SEO keywords:
a) Freelance costs
b) Freelance prices
There are tools on the SEO market to detect these LSI keywords. The Google Chrome “Keywords Everywhere” extension will be very useful to you in this regard!
You are now prepared to become an SEO Keyword research master!
If you miss something, just go back to our first SEO Keyword definition