Create Your First ''Power Page'' Using 3 Memorable Formats
Updated: Sep 6, 2021
Today, you will be able to create your first Power Page, and we will walk you through the process in very simple stages.
It must be created in the following format:
1. The Brand Technique
A. Identifying a Common Problem In Your Industry
A problem that your link builders are concerned about.
B. Identifying The Common Problem's Obstacles
For example, what are the challenges for someone who wants to lose weight?
There isn't enough time to do the exercise.
Want to have some junk food?
Eating throughout the day.
Not enough vegetables.
You can address all of these issues in a single article or only focus on one of them.
C. Create a Solution
If you want to build relationships in your industry, you must give a clear solution to your audience's concerns.
To do so, you can:
Develop a unique solution.
Combination of two methods.
It is not necessary to have unique ingredients! Just one unique recipe.
E.g #1 Guestographics E.g. #2 Inbox Zero
Technique 1: Infographic Technique 1: Email
Technique 2: Guest article Technique 2: To-do-list
= Guestographics = Inbox Zero
Consider a problem that you have encountered or that one of your clients has encountered. How did you fix it? Is there anything special about your approach?
D. Make Your Solution Official By Branding It
Your answer must be memorable in order to be remembered.
Include specific terms such as “Technique,” “Method,” “Recipe,” “approach,” “System,” “Strategy”.
E. Write Your Content Like a Case Study
The readers must immediately understand that your solution has resulted in positive outcomes for others. Without proof, it will not be taken seriously...
Important: Small changes make a big difference!
→ It is easier for someone to identify with this solution.
F. How to Organise Your Power Page Using The Brand Technique
''How can I increase my deadlift charge by 25 kg in one month? (tried and true method).''
Demonstrate that your strategy works (numbers + thanks to it...).
90% of “How” to differentiate yourself from the majority of case studies.
Divide your method into 3 to 5 specific actions.
Take your readers by the hand and give them a lot of information.
If the second step is “Eating 3 eggs for breakfast,” include details such as:
What size for the eggs (S / M / L)?
Organic, caged, what brand?
Scrambled, poached, omelet?
Is it possible to add salt, pepper, and cheese?
What time should I have breakfast? / How long should I wait after waking up?
For example, include your specific recipe as well as a screenshot of you making it or embedding a video.
Conclusion (3 points):
A brief conclusion.
A Contrast with other tested approaches with no results (as stated in the intro).
Call to action to comment or share.
''To lose weight, you don't have to starve yourself or give up certain pleasures.''
2. The Ultimate Guide
One of the most powerful PP formats available!
Definition: A guide that contains absolutely all that someone needs to know about a subject.
Instead of searching for information in 20 different articles, you can find everything in one.
A. Choose a Topic That Is Popular Among Link Builders In Your Niche
Which topic should I choose for my final guide?
Not too specific (difficult to divide into several subtopics)
Not too broad (difficult to cover everything in detail).
Choose a topic that can be divided into 7/10 steps or less.
→ E.g. Fitness advice blog: How to Lose Weight = Too broad
How to Lose Your Love Handle = Too Specific
How to Gain Muscular Mass = Perfect
B. Divide Your Topic Into 7 To 10 Sub-Themes
Assume you're about to sign a contract to write a book about your topic. And the first thing your editor wants to see is your summary.
Which chapters are essential?
What sub-topics aren't a good fit?
What is the most logical order?
C. Transform Your Sub-Topics Into Useful Information For Your Readers (Using H2 Titles)
The main reason for people who read content is to improve their lives in some way.
As a result, this is your mission!
Instead of a boring subheading like “Workouts to Accomplish,” transform it into something your reader wants and can achieve: “How to Burn Calories with Only 20 Minutes of Physical Exercise Per Day”.
Your sub-titles must be adjusted to benefit your readers.
A definite and attainable goal.
A goal that your reader wants to achieve.
D. Create Your Ultimate Guide
(H1) Title: Because your guide covers everything, it must be qualified as "Ultime", "Complete"!
Explain briefly why the topic is essential.
Mention a common challenge.
Present your guide.
A clickable summary with page navigation (transforms your content into a "book," increases its perceived value, and assists in obtaining site links).
Content: Fill up the chapters
Ask your readers to comment
Techniques/Resources that can be missing
3. The Extended List
You're on Facebook or Twitter and you come across a post like this: "50 expert suggestions to become more productive at work."
But... after you reach the tenth point, you begin to suffer from infobesity.
You save this resource as a favorite in the hope that you will return to it later.
But if you're like me, you have a little probability of ever returning.
And it's exactly the same for your link builders!
The solution? The extended list :)
E.g. 50 Productivity Hacks :
1. Eat a balanced breakfast before beginning your day.
2. Exercise for 30 minutes every morning.
It's cool, but:
What should I eat, when should I eat it, and how much should I eat?
What kind of sport should I perform (Yoga / Cardio)? Do I need to vary?
What are the activities?
This method encourages internet users to read other articles in order to complete the information on the list...
While the extended list keeps the reader focused on the article by providing specific directions for completing each step.
A. Select Your Topic From Your Selection List
1st criterion: valued by link builders in your industry
2nd criterion: a topic for which you may provide between 7 and 15 tips/strategies/tools
B. Make a List Of All The Suggestions You Have
Pretend that one of your clients is about to have a coaching session with you. What issues will he bring up in the discussion? What advice or strategies would you provide him?
Consider times when you encountered problems related to your topic. What methods did you employ to resolve them?
If you are blocked, use Google to find other blogs by typing "subject" + advice or "subject" + strategy.
C. Choose The 7-15 Recommendations That Are The Most Actionable/Concrete
Choose strategies that your readers may use immediately after reading your post.
Choose approaches that are not too difficult to implement (simplicity).
D. Find Your 4 Killer Tips
These are the suggestions with which you will begin... and end your list.
Killer recommendations = Advice/Strategies that the majority of internet users have never seen before! Your extensive list is determined by the first 2-3 suggestions. You must attach them from the start.
Begin with the two most creative.
End with the two most effective/actionable.
E. Create your Extended List
(H1) Title: 7 effective tips for overcoming procrastination (to be applied today)
A benefit = “Fight procastination”.
The number of tips “7”.
Short timeframe “to be applied today”.
Quickly introduce the problem or benefit.
Present a long list of solutions to the problem.
Titles that highlight the benefits of every tip.
A brief overview of the recommendations.
How to get there.
Persuade your readers to take action.