Understand who are your 'Linkreators' to get more backlinks
Updated: May 11
They are authors, bloggers or any influencers of your own niche and/or shoulder niche.
These guys are super important because they are likely to be interested in your content and they have the ability to link to you.
Remember that we should create content for our target audience but not only. Some of it needs to be appealing to Linkreators as it could be enough to boost your entire website’s ranking.
Exemple: You are creating a Guidebook that has value for your target audience but specifically designed for your Linkreators. This way you can get many links from other sites in your niche.
1. How to find your Linkreators?
Using Google search:
Look for a broad keyword that a user would search to find content about your site’s topic.
Example: Let’s say you are running a wedding planner agency. You would search for terms like ‘wedding planner Sydney’ or ‘wedding organiser’. What you will get is your direct competition but not Linkreators.
Instead, search for informational keywords that we would use to find wedding related content:
‘the different steps to follow for a successful wedding’
‘how to make your wedding memorable’
‘best tips for a happy wedding’
In doing that, Google will show you wedding blogs (Linkreators) that aren’t directly competing with you.
If you are in a boring niche, you can still follow that strategy using Shoulder Niches (a niche that is closely related to your main topic).
Are you selling tyres? What are some topics related to tyres? Car supplies, Formula 1, etc.
It's a bit more appealing isn't it?
Using ‘Best of…’ Blog Posts:
Other people may have already sourced the best blogs in your niche and published their ‘Best of’ blog posts. These lists are a Linkreator gold mines.
[Keyword] blogs to follow
best [keyword] blog
best [keyword] posts [year]
top [keyword] blogs to follow + [year]
In the meantime, you can look for websites that aggregate all of the top and latest news.
Who links to the sites?
Some of the Linkreators may not be ranking for the particular keyword you searched for.
Use a site that you found previously and analyse it using Ahrefs or SEMrush for their ‘Backlinks’.
You will find a lot of Linkreators that didn’t show up in Google.
2. What topics are your Linkreators likely to share with their audience?
Linkreator topics research
What topics are they covering? Have a look at their website and check out their last posts.
Do you see any common themes?
Find Linkreator topics from resource pages
To find resource pages, use these search strings in Google:
“keyword” + inurl:links
“keyword” + intitle:resources
“keyword” + “helpful resources”
“keyword” + “useful resources”
It’s usually best to keep your keyword searches somewhat broad so you don't struggle to find relevant results.
May the Linkreators be with you!
Linkreators are influencers that can link to your website
Find them using your activity related content (wedding: ‘best tips for a happy wedding’)
Your niche is too boring? Find a shoulder niche (tyres: Formula 1)
Use the 'Best of...' strategy
Use a website previously found and analyse their backlinks
To create appealing content for Linkreators, see if there are common themes that they are all covering
Use resources pages (“keyword” + intitle:resources) using broad keyword searches
Pro tip: Not really sure what you are looking for? Search for one of the keywords that comes to mind, scroll to the bottom and look for searches related to this keyword.