• Impact Web Design

Run Your First Technical SEO Audit

Updated: Sep 14

You will learn how to identify and resolve technical issues affecting your website.

Remember that your content needs to be rich and unique for each category.


The objective is to guarantee that the key elements of the content (meta title, meta description, h1, h2, etc.) are as follows:

  • Correct length

  • No duplicate on the page

  • No duplicate with other pages

  • Follow a logical structure Hn (h1 / h2 / h3 ...):

  1. No level is skipped (h1 to h3)

  2. Each level is necessary: there is necessarily several h2, several h3 between two h2...

Allow Google to easily comprehend the page's structure.


It's time for the big cleanup!


  1. Meta Titles

  2. Meta Description

  3. Duplicate H1 Title

  4. Hn Structure

  5. Duplicate Pages

  6. Duplicate Content


Seo-technical-structure















1. Meta Titles


Meta titles should be either 60 characters max or less than 554 pixels.

Screaming Frog is the best specialist for technical aspects.


Screaming-frog-meta-title

2. Meta Description


Using Screaming Frog. It should be less than 155 characters.

Screaming-frog-meta-description

3. Duplicate H1 Title


Screaming-frog-H1-missing

4. Hn Structure


Make your life easier by using the Meta SEO Inspector extension. You will get a clear picture of the structure of your page.

Screaming-frog-H1-missing

5. Duplicate Pages


screaming-frog-duplicate-page-report

If you need to delete a duplicate page:

  • Noindex it first

  • Set up a redirect to the page that you want to keep

  • Delete


6. Duplicate Content


Siteliner offers a strong analysis of duplicated content

Siteliner-duplicate-content