
Impact Web Design
Run Your First Technical SEO Audit
Updated: Sep 14, 2021
You will learn how to identify and resolve technical issues affecting your website.
Remember that your content needs to be rich and unique for each category.
The objective is to guarantee that the key elements of the content (meta title, meta description, h1, h2, etc.) are as follows:
Correct length
No duplicate on the page
No duplicate with other pages
Follow a logical structure Hn (h1 / h2 / h3 ...):
No level is skipped (h1 to h3)
Each level is necessary: there is necessarily several h2, several h3 between two h2...
Allow Google to easily comprehend the page's structure.
It's time for the big cleanup!

1. Meta Titles
Meta titles should be either 60 characters max or less than 554 pixels.
Screaming Frog is the best specialist for technical aspects.

2. Meta Description
Using Screaming Frog. It should be less than 155 characters.

3. Duplicate H1 Title

4. Hn Structure
Make your life easier by using the Meta SEO Inspector extension. You will get a clear picture of the structure of your page.

5. Duplicate Pages

If you need to delete a duplicate page:
Noindex it first
Set up a redirect to the page that you want to keep
Delete
6. Duplicate Content
Siteliner offers a strong analysis of duplicated content
