How To Use Semantic Keywords To Increase Your Traffic
Updated: Aug 26, 2021
A semantic keyword is a group of web pages on your site that are organised around a single topic.
1. What Makes This Strategy So Effective?
Provide readers with a structured perspective.
There is no need to write a ton of content.
Improve SEO benefits.
Improve Google's understanding (semantic coherence).
Lengthen the time spent on the site.
Elevate you to the status of expert.
Increases the visibility of your content over time.
2. The Structure
The group consists of the following elements:
The primary category that defines the thematic.
The "Pillar" page, which is the semantic main page and covers the main topic without delving into the details.
The "satellite" pages, which cover sub-topics of the topic in a precise and detailed manner.
The internal linkage, which structures the thematic by connecting the pages.
The use of hierarchical URLs to boost the SEO power of your pages.
Internal links redirect the pillar page to the satellite pages and vice versa.
Internal links are created also between satellite pages (if applicable).
We avoid semantic exits by linking a page that belongs to a different thematic.
Important! The pillar page might be:
A website's page (selling page for example)
A blog article
A category page (e-commerce)
One of the best examples: backlinko
3. Let's Create It!
A. Choose Your Pillar Page
Your pillar pages must:
Be related to the overall theme of your site
Respond to the concerns of your personas
B. Define Your Satellite Pages
Brainstorming: Spreadsheet - Left column = Persona; Right column = Problematic
C. Create Your Satellites Pages
Do that before you start working on your Pillar page.
Don't use a broad approach; instead, use details and examples to get to the heart of the subject.
Once this is done, you have completed the most essential work!
D. Create Your Pillar Page
These pages must remain general (do not get into specifics; instead, create a help article if necessary).
Don't forget about the fundamental best practices:
High-quality content designed for humans
A well-optimized content for natural search
Make internal links to structure the global semantic and facilitate Google crawling.
Don't forget to provide external links to websites with authority on the same topic.