Track Your SEO Performance Using Google Search Console
Updated: Oct 12, 2021
We've already demonstrated that Google Search Console is one of your SEO key performance indicators.
Today, we'll dig a little deeper and read between the lines.
We will study several essential elements, including the most specific SEO data:
It will also give you a few indications on elements that are pillars of SEO activity, such as:
Technical analysis (are the pages well indexed? Any structural issue? High proportion of fast pages?)
Popularity, which will indicate whether or not it is growing based on the number of your backlinks and internal links
Google Search Console, will show you how far your work has progressed in terms of strategic keywords.
It will automatically show your website's average ranking. You will then examine your website's position on each request, the number of impressions (all searches for which your website appears), and clicks (how many people clicked to get to my site).
The number of clicks will most likely differ from the number of organic visits in Google Analytics. The reason for this is that some organic visits may not come from Google, or someone may click on a Google link but never arrive at your site (connection error, loading, etc).
What matters is the evolution of that data over time within your SEO performance, not the final figure itself.
All searches are not equally relevant, and there may be a disparity between the impression and the click depending on the search. Your title was insufficiently appealing, or the search result that appeared was not convincing. The most difficult challenge, however, will be your page position.
Simply click "+ NEW" and select "exact URL" to see the average evolution of each of your pages.
Query classifies the set of requests that lead to your page. How has your position changed since the previous period?
Please keep in mind that the Google search console displays the average position of your page on all queries pointing to this page.
This does not necessarily imply that you will always be in this position.
This means that your page will rank higher or lower depending on the requests.
Your page may rank first for one request but not for another.
If you specify the query, you will get something more informative.
You can see if you improve or keep your position.
Tips: Combine the position and total click views to see what generates the most clicks.
Is there any potential gain?
2. Technical Indicators → Coverage
If you notice an error, it must be one of your top priorities to fix it as soon as possible.
If your pages are not being indexed, don't stress, you can take several steps to ensure that they get indexed by Google.
A. Core Web Vitals
Keep an eye on the speed of your URLs on mobile and computer.
See what the ratios are between poor and good URLs.
You will be able to determine if there is room for improvement and will be able to ensure that there is no degradation on a regular basis.
We strongly advise you to know the basics of your loading speed's technical aspects.
B. Mobile Usability
The most critical thing to correct is mobile ergonomy (elements wider than the site's width).
How many links and from how many sites are there?
Are there enough links to your main pages?
How many links are generated by specific pages? This will tell you which topics are most effective.
You can also create content and reach out to your Linkreators to promote more content similar to the one they liked.
You can use Ubersuggest as an automated tool to find the number of links and their evolution over time in the analysis tab of inbound links.
Because the number can vary, make sure to compare the evolutions within a tool rather than between tools.