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Sharing my best copywriting tactics with you

Most copywriters wrap their work in mystery to give the impression that they have great copywriting talents. But the interesting thing is that I discovered that successful copywriting is simply about adopting a few tried-and-true methods.


And now it's time for me to share my top five copywriting methods.


1. Keep Readers' Attention With The Information Gap Technic


When someone reads your content, you are requesting that they NOT do a million other things (check out their Instagram account, messenger). It's really difficult to keep people on your side, if you bore them for even a second, they're gone.


Fortunately, there is a simple method for keeping visitors reading your material.


It's called the information gap: “An information gap occurs when there’s a gap between what we know and what we want to know.”


When you allude to something that will be mentioned later in your post, you create an information gap. You just need to include one in your introduction and later in your posts.



2. Personal Pronouns


Use lots and lots of personal pronouns (I, She, He, and especially “you”).


“It’s well known that employing the information gap technique to maintain readers' attention is essential.”

TO

“I've found that if you want to maintain your readers' attention, you should employ the information gap technique.”



3. Super Short Introduction


Introduction cannot exceed 8 lines in length. Any more than that, and you'll lose readers.

As I previously said, your opening should have an information gap that previews the

content.

Briefly outline why the subject is important, open the information gap and move on.


Let's move on to the 4th advanced copywriting method.



4. Multi information gaps.


This is one of my favourite techniques.


So, what is it exactly? Instead of building up anticipation for something that will happen later, you pique your reader's interest about the next sentence.

Example: ''Here is the deal'', ''I'll explain you why', Well, is it true, I'm not going to lie to you'



5. Subheader Trick


Unless someone is genuinely interested in what you have to say, they will not read every word of your content.

Make certain that each subheader clearly communicates the advantage of reading that section.


All the strategy I covered in this article will help keep visitors reading your content!



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NO BLAH-BLAH

  • Successful copywriting is simply about adopting a few tried-and-true methods.

  • The Information Gap Technic to keep readers' attention. Refer to something that will be described later in your post. You need one in your introduction and later in your posts.

  • Use lots and lots of personal pronouns (I, She, He, and especially “you”).

  • Super short introduction (no more than 8 lines in length)

  • Pique your reader's interest about the next sentence

  • Make subheader that clearly communicates the advantage of reading that section