How Do You Get Backlinks? The Link Building Strategy
Backlinks improve your Google ranking. It is critical to focus the juice of backlinks on pages that are of interest to you:
Home Page (Natural anchor)
The problem with the majority of content creators nowadays is that they publish the content, then wait and hope for it to go viral. This isn't going to work unless you're lucky.
Instead of crossing your fingers and hoping for the best, you will be proactive and move forwards!
1. Recognise Bad Backlink Requests
An example of a bad approach to requesting a backlink:
I'd want to start by saying that I'm a huge fan of what you are doing at (company).
I believe you're the greatest in the hospitality sector, so I put up a guide for event entrepreneurs.
Please find it: (Link)
I would be really grateful.
Thank you for your consideration!
1st error: The content is not in line with their interests. They're not used to writing about startups.
2nd error: He asks them to share his content via cold email. They've never heard of him before. Too intrusive
3rd error: He doesn't even ask them where they should put his link!
Even if they like his article, they are not going to waste their time looking for a spot for him.
You must specify where the link should appear.
This is important:
1. You demonstrate that you have done your work.
2. This makes the work of the link creator 100X easier.
Instead of asking where to insert your link, your only option is to ask, "Do I want to add this link or not?"
The main challenge of link building is finding relevant pages on which to post your links (not just a website).
Finding a location on a page where your link not only makes sense, but also adds value.
Send an email to qualified persons informing them of your excellent content.
2. Strategy #1: Target Content Curators
The rise of content curation has made it possible to create one of the most effective link-building strategies!
Why is that? Because a content curator's job is to distribute the finest resources available for a certain topic.
Technique #1: Make Use Of “Resource Pages.”
A resource page is a page on a website that contains a list of good resources from other websites.
If your Power Page is a good match for the resource page you've spotted, there's a good possibility you'll obtain a connection.
You help curators in carrying out their goal by providing them with unique content that they have never seen before!
Step #1: Locate relevant resource sites for your niche.
Step #2: Find the right person to contact. Who is the most productive person with the authority to post a link to your content? There is no need to contact HRD or a web developer (waste of time).
Find the name of the editors.
Add it to LinkedIn.
Step #3: Contact the qualified person to request a backlink
“Hello X, I was looking for information on "X" until I came across your fantastic Graphic design resource page: (Link).
What a fantastic list!
We have just published the most comprehensive resource on Mockup frame illustration on the (your company) blog. 8,000 words that concretely illustrate our exact Mockup frame illustration process.
A comprehensive lesson guide that combines all of the techniques that worked for us.
It would be fantastic if you could include us in the Mockup frame section.
It might be beneficial to your readers.
What are your thoughts?"
Technique #2: Use “Best Of” Pages
Instead of resource pages, we're seeking for pages that list the best sites / blogs / articles on a specific topic.
50 travel blogs you must follow in 2021
Top 50 articles on personal finance
Step #1: Find “best of pages” in your niche
Use these formulas on Google:
“best articles + keyword”
“best blogs + keyword”
“best tools + keywords”
“best strategies + keywords” “best resources + keywords”
Important: It's fine if your blog isn't yet well-known in your sector. Sometimes it is even better! :)
The explanation is simple: content curators do not want to offer resources that everyone is familiar with. Rather, they spend their day hunting for hidden resources that few people have seen yet. Objective: to have a list that stands out!
You will improve their list by pitching your blog or Power Page.
Embrace your uniqueness and improve your pitch! :)
Step # 2: Find the author (email or LinkedIn), get connected and contact him/her.
Step # 3: Repeat the operation 15 times for your different Power Pages.
2. Strategy #2: The Link Renovation
This is an additional approach to offer value! Based on the reciprocity concept.
When you do something nice for someone, they feel grateful.
Most websites do not take the effort to update their outdated content!
This causes not only their content but also their links to become obsolete.
Problem: Google is highly strict about the freshness of the content and 404 errors...
With this strategy, you simply notify a site owner about a broken link, and you offer yours as a replacement.
→ Time saving + Improvement of their SEO.
But how do you find these broken links?
Technique #1: The Manual Approach
Step #1: Use Google formulas to show pages that have a lot of links (Resource pages, Best of pages).
→ Who says lots of links says more chances to find broken ones!
Step #2: Launch the "Check My Links" extension on Google chrome
It will help you to detect any broken links on the page you discovered.
Technique #2: The Site-By-Site Approach
Instead of looking for broken links on a single page, you'll use another tool to identify all of the broken links on a website!
Step #1: Which tool?
Ahrefs Broken Link Checker
Moz Link Explorer
Screaming Frog SEO
Step #2: Copy and paste a website URL into the tool of choice.
Technique #3: The Power of Multiplication
Step #1: In an SEO backlink analysis tool, copy and paste the URL of a broken link you discovered.
Ahrefs Backlinks Checker
Majestic Backlinks Checker
→ You will come across all the sites making a backlink to that broken link.
Your replacement page should be as close to the original as possible.
Even if you don't have a specific page for replacing a recently dead resource...
You may always use the broken link to create a backlink to your website.
Remember the principle of reciprocity.
3. Bonus Template
“Good day” (first name),
I'm writing to you since I really enjoyed your post on (topic).
However, I came across a few broken links, like this one that redirects to a 404 error: (URL)
I prefer to notify when I spot them since I am aware of how damaging broken links are to SEO.
Furthermore, if you're searching for a resource to replace it, we've created a comprehensive guide on that topic that might be a great replacement for this link. Do you want to find out?
If you'd like, I can also email you a list of all your broken links. I've got the tool to find them right at my fingers :)
Had a great day."
(Your first name)