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  • Impact Web Design
    • Aug 10
    • 2 min read

What Are Backlinks And How Do They Work?

Updated: Sep 6

They are SEO's sinews of war!

  1. Backlink Definition

  2. Advantages Of Backlinks

  3. How To Ensure The Good Quality Of A Backlink?

  4. Tools To Analyze Backlinks

  5. Toxic Backlinks

  6. Examples Of Anchors Links

  7. The Right Approach To Have In Terms Of Backlinks

  8. Controlling Backlinks

  9. Delete Bad Links

  10. No Blah-Blah

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Google's Page Rank algorithm is based on backlinks. BuzzSumo's SEO specialists evaluated over 1 million articles a few years ago. You have minimal chance of ranking on the first Google page for the desired keywords if you don't have any links. The conclusion is clear!


1. Backlink Definition

Backlinks, sometimes known as "inbound links," are links from other websites to pages on your website.


2. Advantages Of Backlinks

  • Improves your domain authority and therefore your positions in the Google results pages

  • Increases your site traffic


3. How To Ensure The Good Quality Of A Backlink?

  • The theme of the site

  • The domain authority

  • Site traffic

→ Controlling your backlinks is essential!


4. Tools To Analyze Backlinks

  • Ubersuggest backlinks checker

  • Ahrefs backlinks checker

  • Linkody

  • MozBar


→ Not all backlinks are equal. Some can even be dangerous


5. Toxic Backlinks

  • 1. Massive and rapid link purchases

  • 2. Abusive use of link anchors (20/80)

  • 3. Too frequent reciprocal exchanges

  • 4. Poor quality links


6. Examples Of Anchors Links


7. The Right Approach To Have In Terms Of Backlinks

  • More natural anchors, less optimized anchors

  • Allow time to work and start with manual backlink research

  • Favor the exchange of triangular or unilateral links

  • Choose your backlinks carefully by avoiding low quality sites

  • Obtain inbound links in "Dofollow" and not in "Nofollow"


8. Controlling Backlinks

  • Make sure that most backlinks are placed in "Dofollow"

  • Detect and remove harmful links

  • Prevent an attack from Negative SEO (competitors)


9. Delete Bad Links


https://support.google.com/webmasters/answer/2648487?hl=en


REMEMBER:

1. Increase the number of backlinks from authoritative sites in your industry (referential domains)

2. Concentrate your backlinks on your most crucial pages (SEO juice)


Your Linkreators have the ability of creating those links.


NO BLAH-BLAH

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