Eye appeal is buy appeal
You need to decide whether you want to take pictures or make pictures.
This distinction is critical if you want to differentiate your brands from the rest of the competition. The photos you use represent your business just as much as your employees or the services you offer.
Visual language has become the primary mean of communication between businesses and customers.
The better your visual is, the more it will be shared, liked, and retweeted.
What makes a professional picture?
Lighting that highlights the subject to present it in a good way
No aberration and not too many subjects at once
Interesting subjects and/or the optimal focus point set
A unique perspective with a creative composition
Proper depth-of-field and a good exposure
Why you need professional photos for your business website?
Why shouldn't I just use free stock photography?
It's affordable, most of the time free and it's easy. Yes, but just remember that you bought the right to use the photograph that hundreds or thousands of other businesses did as well. What if your customers already saw the same pictures on a competitor's website.
Can you relate to seeing the same boring and inauthentic pictures everywhere? There are very easy to ignore.
People Also Ask
A picture is worth a thousand words
High quality pictures will communicate the same about you
Imagery increase your engagement by 180%
Authentic pictures are truely representing your branding
Professional photos are versatile assets (online & offline strategy)